Effective Date: 2025/03/03
This Privacy Policy describes how Big Feather Trading(“we,” “us,” or “our”) collects, uses, and shares information about you when you use our website, purchase our products, or interact with us in any way. We are committed to protecting your privacy and complying with applicable data protection laws. This policy is designed to be transparent and aligned with Google Ads policies.
1. Information We Collect
We collect information from you in various ways, including:
- Information You Provide Directly:
- Account Information: When you create an account, we collect your name, email address, phone number, and password.
- Order Information: When you place an order, we collect your billing address, shipping address, payment information, and order details.
- Communication Information: When you contact us for support or inquiries, we collect your name, email address, and the content of your communication.
- Marketing Information: If you subscribe to our newsletter or marketing emails, we collect your email address.
- User-Generated Content: If you leave reviews or comments on our website, we collect the information you provide.
- Information Collected Automatically:
- Website Usage Information: We collect information about how you use our website, such as your IP address, browser type, operating system, pages visited, and time spent on our website. We use cookies and similar technologies to collect this information.
- Device Information: We collect information about the device you use to access our website, such as device type, operating system version, and unique device identifiers.
- Advertising Data: We collect information about your interactions with our advertisements, including clicks, impressions, and conversions. This data is often gathered using cookies, pixels, and similar technologies used by advertising platforms like Google Ads.
- Information from Third Parties:
- Payment Processors: We receive payment information from our payment processors to process your orders.
- Shipping Providers: We receive shipping information from our shipping providers to deliver your orders.
- Advertising Platforms (Google Ads): We receive data from Google Ads regarding user interactions with our ads, and user data used for remarketing and conversion tracking.
2. How We Use Your Information
We use your information for various purposes, including:
- Providing and Improving Our Services:
- Processing and fulfilling your orders.
- Managing your account.
- Providing customer support.
- Improving our website and services.
- Personalizing your experience.
- Communicating with You:
- Sending order confirmations and shipping updates.
- Responding to your inquiries and support requests.
- Sending marketing emails and newsletters (if you have opted in).
- Advertising and Marketing:
- Displaying targeted advertisements on Google Ads and other platforms.
- Measuring the effectiveness of our advertising campaigns.
- Using remarketing to show you ads for products you have previously viewed.
- Legal and Security Purposes:
- Protecting our rights and property.
- Complying with legal obligations.
- Preventing fraud and abuse.
3. Sharing Your Information
We may share your information with:
- Service Providers: We share your information with third-party service providers who assist us with payment processing, shipping, website hosting, and marketing.
- Advertising Platforms (Google Ads): We share information with advertising platforms like Google Ads for targeted advertising, remarketing, and conversion tracking.
- Business Partners: We may share your information with business partners for joint marketing initiatives.
- Legal Authorities: We may disclose your information to legal authorities if required by law or to protect our rights.
- In a Business Transfer: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
- With your consent: We may share your information with third parties with your consent.
4. Cookies and Similar Technologies
We use cookies and similar technologies to collect information about your browsing behavior and preferences. You can control cookies through your browser settings. We use Google Analytics and Google Ads conversion tracking, which also utilize cookies.
- Google Ads Specifics:
- We use Google Ads remarketing to show you ads based on your previous interactions with our website.
- We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns.
- We follow Google Ads policy regarding personalized advertising, and sensitive categories.
- We use customer match, and follow Google’s customer match policy.
- Google Analytics Specifics:
- We use Google Analytics to analyse website traffic and user behavior.
- We may use Google Analytics Demographics and Interest Reporting to better understand our audience.
- We abide by Google Analytics terms of service.
5. Your Rights
You have the following rights regarding your personal information:
- Access: You can request access to the personal information we hold about you.
- Correction: You can request that we correct any inaccurate or incomplete personal information.
- Deletion: You can request that we delete your personal information.
- Objection: You can object to the processing of your personal information.
- Restriction: You can request that we restrict the processing of your personal information.
- Data Portability: You can request a copy of your personal information in a portable format.
- Opt-out of marketing: You can opt-out of marketing emails by clicking the unsubscribe link in our emails.
- Cookie control: You can control cookies through your browser settings.
6. Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by law.
8. Children’s Privacy
Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Big Feather Enterprise
55 Pretoria Road, Golden Oaks, Boksburg
065 940 5256
info@bigfeather.co.za